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Our
ambitions

FOR NEARLY A CENTURY, WE HAVE BEEN SUPPORTING THE ALLIANCE BRANDS IN THE WORLDWIDE DISTRIBUTION OF THEIR VEHICLES. RCI BANK AND SERVICES PLACES CUSTOMER SATISFACTION AT THE HEART OF ITS PRIORITIES.

In 2021, RCI Bank and Services will place the satisfaction of its four types of customers at the heart of its actions: final customers, Alliance manufacturers, dealers, and employees.

To this end, RCI Bank and Services is focusing on four priorities:

  • Providing more digital journeys to customers via a “phygital” approach that will offer them an ultra-personalized purchasing journey, whether they prefer to start the process online and complete it in a dealership, or vice versa.
  • Transitioning from selling cars to selling kilometers through the development of offers based on usage, even more with services included, notably using the subscription model.
  • Strengthening and optimizing its economic model while maintaining a high level of profitability, by applying strict control of operating expenses and optimizing the use of primary sources of financing (deposits, senior financing, secure financing.
  • Developing new working methods by drawing on both collective intelligence (through agile methods and the implementation of tribes) and the expertise of each employee and their capacity to take risks.